Google AdSense: What is it and how does it work?

In the following article from Growketing, we will delve into one of the most widely used tools today to earn money with a website: Google AdSense. This fantastic advertising platform from Google offers the opportunity to monetize our website by displaying various ads on it, with the only requirement being that you are over 18 […]

What is a banner?

If you have a website or even if you are a frequent internet user (by this point, who isn’t?), you have probably heard the word ‘banner.’ And if you are just diving into the world of digital marketing, banners will be a common term in your vocabulary because they are a fundamental piece in the […]

What is engagement and what is it used for?

Despite being a term originally from English, the concept of engagement has moved beyond its original scope and is widely used in marketing and social media-related contexts. You may have heard it more than once, but what exactly is engagement in marketing? We can say that it is an indicator used to determine the relationship […]

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